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Project is under development.
Enhancing the e-commerce experience across mobile + desktop platforms.
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User Research | Prototyping | Web Design
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April - September 2022 (5 months)
Shopify | Figma | Photoshop + Illustrator
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Eklabsupply's first website didn't capture attention visually, sporting a dull logo, minimal images, and failing to establish a unique identity for its visitors.
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The initial website presentation neglects to emphasize the crucial selling points that could draw in potential customers.
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Products lacked categorization, leading to a more challenging journey for customers to locate their desired items.
The product images were outdated and not optimized for accessibility and SEO, notably lacking alt text.
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We aimed to implement a minimalist and simple approach to the website to improve clarity, guidance, and user flow for customers.
Our rebranding process involved overhauling the logo, color palette, and product images simultaneously. The clean and minimal aesthetic reinforced this approach.
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We maintained a close connection with our customers, addressing their needs through the creation of FAQs, chat systems, product tutorials, email sequences, and exclusive discounts.
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Featuring our main products, we immediately conveyed what we offer to our customers.
Our main selling points.
Our products are organized according to our customer's needs.
Fast and straightforward checkout.
Customers can view product details for additional specifications.
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