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Nathan Chew

Designing a Cloud System for Customer Management.

marine management tool for electric boating

Boating App hero

My Role

  • UX — product requirements document, user interviews, card sorting, user flow, user stories
  • UI — wireframing, prototyping, design system, animation

Product

The marine navigator app gives users access to real-time system data, safety alerts, and trip tools—anytime, anywhere.

Team

  • Nathan Chew — PD
  • David Yan — PM
  • David Shi — SWE
  • Ivan Lui — HWE

Impact

Delivered an MVP mobile app in 4 months across iOS devices. Increased sales for Marine Onboard Computer by 38% in the market.

Customers lack visibility into system health, performance, and ownership information, with no centralized portal to manage this data.

Updates are manual and outdated, despite available connectivity. Many planned smart features depend on a mobile app, which is currently missing. Internally, we require a scalable digital platform to manage user accounts, updates, maintenance, and long-term customer engagement as sales grow.

ACEL Mobile provides three core solutions: account management, system status visibility, and phone-as-a-key.

Users can register, pair their vessel, view real-time data, and operate their boat without a physical key. Internally, the app reduces maintenance costs, simplifies upgrades, and establishes a secure framework for user consent and long-term customer relationships.

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